Rodrigo A. Sierra, MBA

Rodrigo Sierra, MBA, is a senior business executive, chief Marketing and Communications officer, and board member whose decades of governance, business strategy, and marketing have delivered growth, revitalized brands, launched innovative HealthTech platforms, and provided equitable ESG/DEI programs across health care, energy and media industries. He brings to corporate boards insightful value on organic and M&A growth, strategic partnerships, digital transformation, risk, and community building. During his 30+ years of executive leadership, Rodrigo has steered through market, pandemic, political, and reputational crises with strategic agility and a calm tone.

Throughout his 11-year tenure as CMO, CCO, and SVP at the American Medical Association (AMA), Rodrigo has served as a trusted advisor to the CEO, Presidents, and Board, shaping the strategy for this premiere medical association. His guidance elevated AMA’s brand and its relevance to healthcare. During COVID-19, Rodrigo navigated an attack on science, achieved AMA’s #1 ranking as the leading voice among health care associations, and secured a record $1.6B ad value. Experienced in ESG & DEI, he led the organization’s internal CSR program launch.

As CMO of Johnson Publishing Company, Rodrigo provided business, marketing, and branding direction, reviving legacy brands EBONY, JET, & Fashion Fair Cosmetics. He led a digital and social media transformation, established partnerships, and garnered high media attention. At Integrys Energy Group, Rodrigo guided the utility company through a merger, a critical ESG/CSR program to “re-invent” energy assistance to low-income customers, and in increasing revenue growth and averting reputational risk.