Florida Department of Public Health Miami-Dade County WIC Program, FL: Integrated Media Marketing Strategy
Through a competitive RFP process, HPRIL selected five local WIC agencies with which to partner: Pima County Health Department in Arizona; Yavapai County Health Department in Arizona; Miami-Dade WIC in Florida; Cabarrus Health Alliance in North Carolina; and Public Health Solutions in New York. These five agencies submitted proposals for projects aimed at implementing innovative clinical and marketing tools with the end goal of improving child retention rates for children ages 1-4 years old. In addition to implementing the innovative tools, each agency was also tasked with integrating a collection of customer service best practice activities into their clinic operations.
The winning proposals effectively demonstrated how the local agencies would use their management information systems (MIS) to help identify groups at risk for not recertifying within 14 months, identify gaps in service, and evaluate the impact of their chosen intervention on retention. Another important criterion was geographic and population diversity.
In September 2019, HPRIL began funding and providing training and technical assistance to the five selected agencies. The local agency projects will last 18 months and are set to conclude in Spring/Summer 2021.
For more details on each of these projects, please see click on the individual links above.