Bloomberg School Colors
The Bloomberg School color palette is a select group of colors from the University color palette and supports a broad array if communication goals. This does not mean all colors should be used at once. Please use good design sense and consider the tone of the message in whatever communication you are creating.
Pay close attention to the text color used for each tile. This signals the color that must be used for the copy to be accessible. Not using the appropriate color will result in insufficient contrast and can affect readability.
This guide is specific to PublicHealth.JHU.edu and its related websites. Please review the Bloomberg School's branding tool kit (BSPH ID required) or JHU's brand guidelines for broader design needs.
Primary Colors
Heritage Blue
PMS 288 C
CMYK: 100, 80, 6, 32
RGB: 0, 45, 114
HEX: #002D72
Spirit Blue
PMS 284 C
CMYK: 56, 18, 0, 0
RGB: 104, 172, 229
HEX: #68ACE5
Secondary Palette: Cool Accent Colors
Medium Blue
PMS 285 C
CMYK: 90, 48, 0, 0
RGB: 0, 119, 216
HEX: #0077D8
Harbor Blue
PMS 279 C
CMYK: 68, 34, 0, 0
RGB: 78, 151, 224
HEX: #4E97E0
Mint Green
PMS 564 C
CMYK: 43, 0, 23, 0
RGB: 134, 200, 188
HEX: #86C8BC
Forest Green
PMS 7734 C
CMYK: 77, 0, 82, 65
RGB: 39, 94, 61
HEX: #275E3D
Lime Green
PMS 7490 C
CMYK: 57, 6, 92, 19
RGB: 118, 160, 76
HEX: #76A04C
Lavender
PMS 666 C
CMYK: 36, 39, 2, 5
RGB: 158, 143, 176
HEX: #9E8FB0
Plum
PMS 262 C
CMYK: 58, 92, 12, 54
RGB: 81, 40, 79
HEX: #51284F
Secondary Palette: Warm Accent Colors
Red-Orange
PMS 1505 C
CMYK: 0, 56, 90, 0
RGB: 245, 102, 0
HEX: #F56600
Dark Red
PMS 187 C
CMYK: 7, 100, 82, 26
RGB: 166, 25, 46
HEX: #A6192E
Maroon
PMS 188 C
CMYK: 16, 100, 65, 58
RGB: 106, 32, 43
HEX: #6A202B
Sand
PMS 7407 C
CMYK: 6, 36, 79, 12
RGB: 203, 160, 82
HEX: #CBA052
Light Brown
PMS 7586 C
CMYK: 0, 69, 89, 41
RGB: 150, 79, 46
HEX: #964F2E
Dark Brown
PMS 4625 C
CMYK: 30, 72, 74, 80
RGB: 79, 44, 29
HEX: #4F2C1D
Grayscale Colors
White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF
Timberwolf
CMYK: 0, 0, 0, 30
RGB: 179, 179, 179
HEX: #B3B3B3
Charcoal
CMYK: 0, 0, 0, 60
RGB: 103, 103, 103
HEX: #676767
Kettle
CMYK: 0, 0, 0, 85
RGB: 38, 38, 38
HEX: #262626
Ice
CMYK: 2, 1, 0, 3
RGB: 242, 245, 248
HEX: #F2F5F8
Alabaster
CMYK: 0, 1, 1, 4
RGB: 246, 244, 244
HEX: #F6F4F4
March 2025 Update
To align with Johns Hopkins University’s updated branding guidelines, the names and build values for many of the colors used throughout PublicHealth.JHU.edu have been updated. The information below has been updated accordingly.
Color changes
Heritage and Spirit blues were unchanged in this process..
- Barista | Hex: #4F2C1D → Dark Brown | Hex: #4F2C1D
(Name change only, color value unchanged) - Beet | Hex | #51284F → Plum | Hex: #51284F
(Name change only, color value unchanged) - Brick | Hex: #76232F → Maroon | Hex: #6A202B
- Custard | | Hex: #CBA052 → Sand | Hex: #CBA052
(Name change only, color value unchanged) - Forest | | Hex: #286140 → Forest Green | Hex: #275E3D
- Grasshopper | Hex: #719949 → Lime Green | Hex: #76A04C
- Lake | Hex | #0072CE → Medium Blue | Hex: #0077D8
- Lilac | Hex: #A192B2 → Lavender | Hex: #9E8FB0
- Papaya | Hex: #FF6900 → Red-Orange | Hex: #F56600
- Rust | Hex: #9E5330 → Light Brown | Hex: #964F2E
- Seafoam | Hex: #86C8BC → Mint Green | Hex: #86C8BC
(Name change only, color value unchanged) - Sky | Hex: #418FDE → Harbor Blue | Hex: #4E97E0
- Tomato | Hex: #A6192E → Dark Red | Hex: #A6192E
(Name change only, color value unchanged)
For the colors below, only the color value changed; the name is the same:
- Alabaster | Hex: #F7F5F2 → Hex: #F6F4F4( 5% Dark Brown
- Charcoal | Hex: #6C6C6C → Hex: #676767(70% Black)
- Ice | Hex: #EFF3F7 → I Hex: #F2F5F8 (5% Heritage Blue)
- Kettle | Hex: #2E2E2E → Hex: #262626 (85% of Black)
- Timberwolf | Hex: #B6B6B6 → Hex: #B3B3B3 ( 35% Black)