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Marketing in Health Care Organizations

East Baltimore
2nd Term
Health Policy and Management
Academic Year
2023 - 2024
Instruction Method
Class Time(s)
Monday, 5:30 - 8:30pm
Auditors Allowed
Available to Undergraduate
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
Every Year
Next Offered
2024 - 2025
Over the course of their careers, health care leaders will use marketing to “sell” their ideas, products, services, organizations -– and even themselves. This interactive, personalized course provides the basic tools to carry throughout your career: how to build trust, understand target audiences, create a brand identity, design an effective strategy, and execute a plan. The assignments focus on meeting your marketing needs – professional and organizational – no matter where your vision is leading you.
Provides the basic interactive, personalized course marketing tools students can use throughout their careers. Explores topics such as how to build trust, understand target audiences, create a brand identity, design an effective marketing strategy, and execute a marketing plan.
Learning Objectives
Upon successfully completing this course, students will be able to:
  1. Explain the purpose and value of the marketing function within a healthcare organization
  2. Apply modern marketing tools to analyze markets and to attract or influence people within them
  3. Create an effective marketing plan for a product, service, program or individual
  4. Create an effective mission for an organization or an individual
  5. Demonstrate basic sales techniques like questioning, listening, needs assessment, objection resolution, and positioning
  6. Create an effective sales presentation
Methods of Assessment
This course is evaluated as follows:
  • 15% Participation
  • 85% Assignments
Enrollment Restriction
undergraduates are not permitted in this course