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410.607.11
Introduction to the Video Production Process for Public Health Professionals

Course Status
Discontinued

Location
East Baltimore
Term
Summer Institute
Department
Health, Behavior and Society
Credit(s)
1
Academic Year
2023 - 2024
Instruction Method
In-person
Auditors Allowed
Yes, with instructor consent
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
Every Year
Description
Developing persuasive and effective videos is a critical function of public health communications. Having a working knowledge of the video production process will allow public health professionals to work more effectively and efficiently with video producers, directors and writers.
Introduces public health professionals to the five phases of the video production process: conceptualization, script writing, pre-production (e.g., scouting locations, casting), production (e.g., shooting, voice-over), post-production (e.g., editing, graphics). Acquaints students to the fundamentals of script writing.
Learning Objectives
Upon successfully completing this course, students will be able to:
  1. Utilize a common language to better communicate with video production professionals in all phases of the production process.
  2. Identify the major phases of the production process and understand the critical decisions to be made at each phases to maximize efficiency.
  3. Construct a two-column script for a health video that applies the terms and concepts introduced in the course.
  4. Articulate the best situations for which videos are the appropriate medium.
Methods of Assessment
This course is evaluated as follows:
  • 15% Participation
  • 15% Completion of critique of two videos
  • 70% Completion of a two-column script for a <5 min video on a health issue