410.655.01
Health Communication Programs II: Implementation and Evaluation
Location
East Baltimore
Term
4th Term
Department
Health, Behavior and Society
Credit(s)
4
Academic Year
2024 - 2025
Instruction Method
In-person
Tu, Th, 3:30 - 5:20pm
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Course Instructor(s)
Debora Freitas López
Contact Name
Frequency Schedule
Every Year
Resources
Prerequisite
410.654
Focuses on the design, implementation, evaluation, and critique of communication interventions and campaigns designed to change behavior. Emphasizes background analysis (including situation and program analysis; policy, media, and service review; and audience analysis); strategic program design; message development; pretesting; materials production; developing and implementing a research-based distribution plan; monitoring; evaluation; and interpersonal communication and use of mass media, including "entertainment education" projects, as an integral part of health communication interventions. Involves lectures, readings, and computer exercises.
Learning Objectives
Upon successfully completing this course, students will be able to:
- Discuss the steps involved in developing, implementing and evaluating a health communication project, intervention or campaign
- Describe the types of research necessary to develop a health communication strategy and design a project
- Develop a work plan for a health communication project
- Design and carry out a sample survey to identify pre- and post-intervention discuss, attitudes and behaviors
- Develop communication messages and materials consistent with a health communication strategy
- Describe appropriate monitoring and evaluation techniques used to track and assess health communication processes and effects
- Describe the elements that make a health communication project effective and critique designs and materials used by actual health communication interventions
Methods of Assessment
This course is evaluated as follows:
- 10% Participation
- 20% Interim Assessment
- 50% Group Project(s)
- 10% Presentation(s)
- 10% Written Assignment(s)