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Introduction to Persuasive Communications: Theories and Practice

Winter Institute
Health, Behavior and Society
Academic Year
2023 - 2024
Instruction Method
Synchronous Online with Some Asynchronous Online
Start Date
Monday, January 8, 2024
End Date
Friday, January 12, 2024
Class Time(s)
Tu, W, Th, F, 9:00am - 5:00pm
Auditors Allowed
Available to Undergraduate
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
Every Year
Next Offered
2024 - 2025
Examines and interrogates theories of persuasion using lectures, discussions, readings, and assignments so that these theories can be applied to health behavior change interventions. Presents psychological, social, and environmental theories of persuasion as they relate to health behavior. Examines the theoretical underpinnings of persuasive health behavior change interventions. Addresses the strengths and challenges of applying persuasive communication theory to complex health issues. Emphasizes the role of theory in the design, implementation and evaluation of health behavior change interventions.
Learning Objectives
Upon successfully completing this course, students will be able to:
  1. Explain the features, constructs, and core assumptions of each of the theories covered in the course
  2. Use the theories covered in the course for the design, implementation, and evaluation of health behavior change interventions
  3. Compare and contrast the utility of different theories of persuasion for use in different types of behavior change interventions
  4. Identify which theories of persuasion are being used when given examples of persuasive health behavior change interventions
Methods of Assessment
This course is evaluated as follows:
  • 40% Quizzes
  • 30% three written assignments - 250-500 word each
  • 30% one written assignment - 6-7 pages
Special Comments

The course is going to be all virtual, but both synchronous (at THESE times on THESE days) and asynchronous