410.650.01
Introduction to Persuasive Communications: Theories and Practice
Location
East Baltimore
Term
2nd Term
Department
Health, Behavior and Society
Credit(s)
4
Academic Year
2023 - 2024
Instruction Method
In-person
M, W, 1:30 - 3:20pm
Auditors Allowed
Yes, with instructor consent
Available to Undergraduate
Yes
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
Every Year
Resources
Prerequisite
Previous course in psychology, preferably social psychology, required of undergraduates
Examines and interrogates theories of persuasion using lectures, discussions, readings, and assignments so that these theories can be applied to health behavior change interventions. Presents psychological, social, and environmental theories of persuasion as they relate to health behavior. Examines the theoretical underpinnings of persuasive health behavior change interventions. Addresses the strengths and challenges of applying persuasive communication theory to complex health issues. Emphasizes the role of theory in the design, implementation and evaluation of health behavior change interventions.
Learning Objectives
Upon successfully completing this course, students will be able to:
- Explain the features, constructs, and core assumptions of each of the theories covered in the course
- Use the theories covered in the course for the design, implementation, and evaluation of health behavior change interventions
- Compare and contrast the utility of different theories of persuasion for use in different types of behavior change interventions
- Identify which theories of persuasion are being used when given examples of persuasive health behavior change interventions
Methods of Assessment
This course is evaluated as follows:
- 40% Quizzes
- 15% Final Project
- 45% Assignments