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Health Communication Planning and Management for Behavior Change

Summer Term
Health, Behavior and Society
Academic Year
2022 - 2023
Instruction Method
Auditors Allowed
Yes, with instructor consent
Available to Undergraduate
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
Every Year
Provides an overview of concepts and theories in communication with a focus on health behavior change. Explains the importance of health behavior as a contributor to current public health problems and the role of behavior change communication; describes methods of communications needs assessment. Also provides the approaches, conceptual tools in planning and management of communication processes in hospitals and out-reach programs in health services, and to develop skills for effective communication with clients and other stakeholders.
Learning Objectives
Upon successfully completing this course, students will be able to:
  1. Describe the role and importance of communication in health care;
  2. Identify steps in the communication planning process;
  3. Develop a health communication plan and strategy;
  4. Develop matrix of targeted behavior, audience, key messages, media choice, and indicators of change;
  5. Describe dimensions of interpersonal communication and PLOT;
  6. Describe approaches to media advocacy, and basic principles and approaches to counseling.
Enrollment Restriction
Only students enrolled in the MPH program with IIHMR, Jaipur are permitted in this section
Special Comments

This section is offered in Jaipur, India