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Strategic Communication Planning
Location
Internet
Term
1st Term
Department
MAS Office
Credit(s)
4
Academic Year
2019 - 2020
Instruction Method
TBD
Auditors Allowed
No
Available to Undergraduate
No
Grading Restriction
Letter Grade or Pass/Fail
Course Instructor(s)
Contact Name
Frequency Schedule
Every Year
Resources
Focuses on the step-by-step design, implementation, evaluation, and critique of communication programs designed to change behavior relevant to tobacco control Allows students to create actual health communication campaigns guided by P-Process worksheets.
The course will explore the concept of stages applied to tobacco control – strategic defensive, stalemate, strategic offensive and consolidation. At the individual level, the course will sharpen approaches to specific audience segments such as non-smoker unlikely to smoke, non-smoker likely to smoke, occasional smoker and established smoker.
Learning Objectives
Upon successfully completing this course, students will be able to:
- Plan and conduct formative communication research and root cause analysis
- Define appropriate audience segments
- Formulate strategic communication objectives and design appropriate messages
- Select media and choose appropriate media mix
- Understand the process of developing materials
- Manage communication teams and impact evaluation
Enrollment Restriction
Restricted to OPAL students enrolled in Certificate in Global Tobacco Control