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Quit Behavior Study in Vietnam


The results of a telephone survey in Vietnam suggest that men who smoke could alter their behavior based on a few possible policy changes.

The survey, conducted between February and May 2022, asked participants about how changes in packaging might affect their behavior as well as whether they would quit based on price increases.

Participants were 34% more likely to say that they would quit after seeing a plain pack with 50% health warning label (HWL) coverage compared to a branded pack with the same HWL coverage. A branded pack with 85% HWL coverage resulted in a 29% increase in quit likelihood compared to a branded pack with 50% HWL coverage.

Prices would have to double from the reference price 15,000 to 30,000 Vietnamese dong to see a significant increase in participants saying they would quit. A potential increase from the reference price to 40,000 dong made it 38% more likely that participants said they would quit.

IGTC’s Lauren Czaplicki presented the results of this work during the 2023 annual conference of the Society for Research on Nicotine and Tobacco.